Digital Marketing Courses in Bangalore

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Digital Marketing Course in Bangalore provide the best training for the learners and help them acquire in-depth knowledge of digital marketing. This course covers a range of platforms and concepts, anything from digital techniques to social media, web, and SEO. After completing this course, you will have gained a skill-set beneficial to your career prospect. Enrolling in the course will also help students obtain one of the various job possibilities available in the sector of digital marketing.

About Digital Marketing Training in Bangalore

Digital Marketing Training in Bangalore at BIM will aid you in learning the conceptual strategy of digital marketing and how to use it in practice. Moreover, we focus on providing the best coaching for the learners under the professional mentors with the placement assistance training. BIM's Digital Marketing Trainers in Bangalore provide students with real-world case studies and projects. In this course, you will learn about the core concepts such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, and many more.

Course Highlights

  • Digital Marketing Course in Bangalore at BIM is a meticulously designed course by industrial experts.
  • We focus on training the learners under professional mentors who have more than 10+ years of experience.
  • We have tied up with 1,500+ companies and have trained more than 50,000+ students.
  • We also conduct a weekly brush-up session, and our expert mentors clarify their complex queries.
  • Flexible batch timings. We are training the learners with 100% placement assistance.

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Why Digital Marketing Courses in Bangalore at BIM

Real-Time Experts as Trainers

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Digital Marketing Certification in Bangalore

The Digital Marketing certification course helps the learners have exposure to the digital marketing industry. As we all know, digital marketing has enormous market potential. It is critical to retain the required skill sets to stay current with Digital Marketing approaches.

By enrolling in Digital Marketing Course in Bangalore at BIM, you will have a profound understanding of the core concepts of digital marketing. After completing this certification course, you will have mastered the Digital Marketing concepts, tools, and strategies from the basics under the guidance of Marketing professionals.

Digital Marketing Course in Bangalore

Digital Marketing Tools

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Career Opportunities for Digital Marketing

If you are a fresher or working professional keen to begin your career in digital marketing, you have plenty of opportunities to choose from. Now, many freshers are interested in starting their careers in digital marketing because they have the chance to work in both the IT and Non-IT sectors. 

Many top companies are hiring freshers and professionals who seek career changes. If you choose the IT sector, you can work in top companies like Accenture, Google, IBM, ZOHO, Amazon, TCS, Cognizant, etc. On the other hand, if you choose non-IT sectors, you will get opportunities to work in Academies, E-commerce, government agencies, educational institutions, and many more. 

The common job opportunities like:

  • Content Manager & Content Strategists
  • VR Developers & Editors
  • SEO & SEM Specialists
  • UX Designer
  • Email Marketing Specialist
  • Digital Marketing Managers & Directors

Content Manager & Content Strategists

Content writers are responsible for creating valuable and SEO-optimized content. Moreover, they must know how to plan and manage the content relevant to the business requirement and help for generating organic traffic. As a content writer, you must understand the audience's expectations and make them simple, readable and engaging. 

Virtual Reality Developers and Editors

As Developers and Editors, you will be responsible for creating eye-catching designs for the business requirement. So, people interested in pursuing this career usually will have designing, gaming, and programming knowledge. The objective would be to start as an assistant, tester, or editor and work up to a director role.

Digital Marketing Training in Chennai

SEO/SEM Specialists

SEO and SEM play prominent roles in digital marketing. The highest incomes in this profession will be those who can exhibit technical expertise and digital marketing proficiency, particularly in management.

SEO and SEM are challenging to master because search engine algorithms constantly fluctuate. So, those interested in becoming SEO analysts can join Digital Marketing Courses in Bangalore at BIM, which helps the learners to have an in-depth understanding of SEO strategies, tools to manage, and SEO techniques. 

UX Designer

User Experience (UX) designers are responsible for building user-friendly websites and applications. 

Email Marketing Specialist

Email Marketing Specialists will have a comprehensive understanding of copywriting and editing.

Email marketing is essentially a lead-generation strategy. Thus experts would collaborate with content managers or digital marketers on targeted campaigns to turn leads into revenue.

Digital Marketing Training in Bangalore at BIM helps the learners have a profound understanding of Email marketing and strategies to be followed.

Digital Marketing Managers & Directors

A Digital Marketing Manager or Creative Director must have a solid understanding of marketing strategy, which would help them to plan and execute. 

In addition, the person in this role must be able to lead while taking risks, make decisions with conviction, and delegate. Salary approximation in digital marketing

The pay scale merely depends on the role that we obtain. If you are fresher, the pay scale ranges from 2 to 2.5 lakhs per year. So, based on the position, the pay may vary. 

Digital Marketing Institute in Bangalore at BIM provides 100% placement training for the learners and assists them in getting into high-paying jobs.

Start and Build Your Career in Digital Marketing


Digital Marketing Training in Bangalore

Frequently asked questions

Additional Information About Digital Marketing

Why is digital marketing a demanding career?

If you are fresher or professional, choosing digital marketing as your career path would be the best choice because it is an ever-blooming career. Moreover, we might be fond of pursuing a job that would sustain and never dwindle. So, digital marketing will be the best choice for such seekers. 

The fact industry is continuously changing as new platforms are developed. It is one of the reasons a job in digital marketing is so interesting. Among various roles in digital marketing, digital marketing managers are scoping out. A manager of digital marketing continually monitors trends and evaluates how they impact search engine visibility. 

According to the survey, more than 8000+ job vacancies are unfilled; expected to increase by 5% by the end of this year. Among various non-IT high-paying jobs, digital marketing Email Marketing Specialist, Social Media Expert, Search Engine Optimizer, digital marketing manager, and content writer are high-paying jobs. The pay scale for these roles may differ based on the skills and experience; the average compensation is around 3 to 3.2 lakhs per year. 

Digital Marketing Courses in Bangalore at BIM provide the best coaching for the learners under professional mentors with 100% placement assistance training. 

What is digital marketing?

Digital Marketing is the process of making an effort to promote a business or brand, or product through an online platform. Online marketing tactics like Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate Marketing. 

The 5Ds of Digital Marketing

The 5Ds of digital marketing outline the options for customers to engage with brands and for companies to communicate with their target markets in various ways. The 5Ds of digital marketing include:

  • Digital devices –The audience will interact with us through digital devices like desktop computers, laptops, mobile phones, and tablet computers. 
  • Digital platforms – As users, we interact on digital devices via a browser. The platforms we utilize for communication are Facebook, Instagram, Google, Bing, Yahoo, LinkedIn and Youtube.
  • Digital media – To reach and interact with your audience, use a variety of owned, paid, and earned communications channels.
  • Digital data – Information that businesses collect regarding their clients and internal communications.
  • Digital technology – Websites, apps, in-store kiosks, and email campaigns are a few examples of how businesses build interactive experiences.
Digital Marketing Course in Chennai

Why Digital Marketing?

Digital marketing has given various transformations since the traditional marketing method. In traditional digital marketing, we communicate through print, broadcast, direct mail, phone, and outdoor advertising like billboards. It isn't online. This marketing strategy helps reach specific audiences, whether through radio or newspapers.

Digital Marketing has grown significantly. This implies that there are myriad ways for brands to market themselves, whether through video, email, social media, or website-based opportunities.

How Does Digital Marketing Work?

Digital marketing and traditional marketing are different because both require smart work. The purpose of digital marketing is to generate leads, prospects, and customers. However, digital marketing replaces traditional marketing, which applies to today's customers. 

For example, consider the most recent product you had to buy. You undoubtedly looked up the goods you were interested in and your best selections online before making a purchase. 

And your final purchase would have been determined by your research on customer feedback, features, and cost.

Nowadays, buying decisions are made online. Because of this, having a presence online is essential irrespective of what you sell. Create a marketing plan that positions you where your target audience is already hanging out.

  • Provide them with information to keep them updated on industry trends
  • Social media disseminates information and interacts with users by adding them as friends and followers.
  • Search engine optimization makes your content search engine-friendly so that it appears when someone types in the terms you've written about in a search engine. 
  • Advertising brings paid visitors to your website, where they can see your offers.
  • Following up with your audience via email marketing ensures they continue receiving the necessary solutions.

Types of Digital Marketing

  • Search Engine Optimization (SEO) 
  • Pay-per-Click (PPC)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Affiliate Marketing

Digital Marketing Courses in Bangalore at BIM provide learners with a comprehensive understanding of digital marketing strategy. 

Search Engine Optimization

You must optimize your website's content and technical configuration and reach for your pages to rank at the top of a search engine result for particular keywords. This process is known as SEO. There are two types of SEO:

On-page SEO

Dealing with aspects of SEO within the website entails

  • Meta tag
  • page length
  • Internal links
  • Canonical tag
  • Image optimization
  • Sitemap
  • content
  • URL optimization
  • Outbound Links
  • Mobile-friendliness

Off-page SEO

In On-Page SEO, we must focus on:

  • Influencer Outreach
  • Directory Submission
  • Social Bookmark Submission
  • Guest Posting
  • Forum Submission
  • Article Submission
  • Video Submission
  • Image Submission
  • Infographics submission
  • Web2.0 Submission

Content Marketing

Content is king, so as a website owner, you must focus on the quality of the content: the types of content marketing are:

Videos- Video content focuses on posting content on youtube and other leading video-sharing platforms. 

Blog posts- In this content, we tend to write content for the target audience and post it on the website. This provides you with the chance to turn website visitors into leads.

Ebooks and whitepapers- Ebooks and whitepapers are lengthy content aids in educating website users.

Infographics: It is a visual representation of the content that allows your website visitors to visualize a concept you want to assist them in learning.

Paid Search

 Pay-per-click advertising refers to paid search engine results pages. Though pay-per-click advertising is expensive, it is flexible and effective for many organizations. PPC can be used on some channels, including

  • Paid ads on Facebook
  • Twitter Ads campaigns
  • Sponsored Messages on LinkedIn

Social Media Marketing

By utilizing social media platforms, we can post our content to increase brand awareness, drive website traffic, and generate leads. 

Some of these social media channels are

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest

Email Marketing

Email marketing is the way that businesses interact with their customers. Emails are used to lead users to the company's website and to advertise their products and services. You can send the following types of emails during an email marketing campaign:

  • Welcome Emails
  • Email Newsletters
  • Dedicated Emails
  • Lead Nurturing Emails
  • Sponsorship Emails
  • Transactional Emails
  • Re-Engagement Emails
  • Brand Story Emails

However, there are many email marketing campaigns; successful email campaigns must be engaging, informative, appropriate, and entertaining. Your emails need to meet these five requirements to be successful in email marketing:

  • Trustworthy\Relevant\sConversational
  • Be consistent across all channels.
  • Strategic

Mobile Marketing

As mobile devices increasingly permeate our daily lives, marketers must effectively learn how to connect on this platform.

There are numerous ways to use mobile marketing, ranging from SMS and MMS to in-app promotion. Finding the best strategy for your company is essential for success.

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